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ocean views

Want an example of irony? The British housing market can oblige. Under conditions of global warming, property prices are rising as dramatically as sea levels. Many areas in these sceptered isles may be underwater within a few years. Buildings tumbling off collapsing cliffs has been a regular occurrence for a generation. But don't let reality spoil your property party. Get that house price inflation cranked up further with good old-fashioned advertising copy. Instead of using a term like beach front location, just rename the place New Atlantis, and say you'll throw in some scuba gear (bubble, bubble...).

Thu, 24 Feb 2022 12:56:12 GMT all posts

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